British 4x4 and SUV
EXPERIENCE 2027
Test drive and compare all the very latest models, get great deals on the latest accessories, and enjoy a host of entertainment
What Is It
What is the 4x4 and SUV Experience?
“A premier showcase of off-road engineering and adventure lifestyle.”
A thrilling, live outdoor motoring experience showcasing the very latest 4x4s and SUVs all on display and available for real-world test drives on a purpose-built off-road test track.
Visitors won’t just see the vehicles, they’ll drive them, tackling challenging terrain in a safe, controlled environment. Alongside the main motoring showcase, the show features a vibrant exhibition celebrating motoring accessories and outdoor pursuits, including mountain biking, quad bikes, and adventure lifestyle brands.
Ultimate Test
Drive
The Experience
Why Attend?
The 4×4 and SUV Experience gives potential SUV buyers the ultimate Try Before You Buy. opportunity all in one place, in a fun, immersive, and entertaining setting.
- Compare multiple vehicles back-to-back
- Make confident, informed purchasing decisions in less time
- Enjoy an unforgettable day out for the whole family
For exhibitors and dealers, the event provides:
Interactive Event
A live interactive event dedicated to the fastest growing automotive market sector
Customer Engagement
Delivers high-quality, hands-on customer engagement to drive brand loyalty.
Sales Training
Helps sales teams fully understand the vehicles they’re selling through real-world use.
Media Exposure
Provides an opportunity for exclusive press and media days ahead of the public show.
The Venue
Where it Happens?
Set in a truly iconic location, the home of the British Army in Aldershot.
Rushmoor Arena offers an exceptional outdoor venue, directly connected to a 5 A kilometre-long, authentic, challenging Army off-road test track and a road experience too.
- Up to 120 vehicles on track at a time
- Fully secure setting
- Fully signposted
- Suitable for all SUV vehicles
The site includes:
- 50,000 sqm of exhibition space
- Dedicated test track access
- Vehicle briefing and holding areas
- An oval race track with grandstands for action-packed entertainment (TBC)
- Ample visitor parking on the Garrison playing fields
- Kids 4x4 track
- Food Concessions
- Other entertainment TBC
The Schedule
When to Join Us?
Coming soon
September 2027
launching as an annual event every year thereafter.
Who
Who is Behind This?
Exhibitors
Vehicle manufacturers and dealers, aftermarket accessory suppliers. camping equipment, off road scooters and other outdoor activities
Visitors
Families, car enthusiasts, 4x4 fans, outdoor adventurers, fleet buyers, estate managers, farmers, equestrians, cyclists
Sponsors
For more information about the sponsorship packages please contact us directly
Contact Us
Interested?
An exciting new family event. Exhibitors will include all major 4×4 and SUV Experience Manufacturers, after-market products, and equipment. If you are interested in exhibiting or attending, please make contact to discuss further.
Event Manager
Nick Durham
Email Us
drive@british4x4andsuvexperience.co.uk
Phone
07590-983739
Get In Touch
Join the 4×4 and SUV Experience. Fill out the form, and our team will respond shortly.